In an era of shrinking event budgets and increased broadband internet access, webinars are gaining popularity. Webinars are web-based seminars, typically involving more than 30 participants, for large presentations, seminars, conferences, and conferences. Because webinars are held online, businesses can save on travel, catering, and venue costs, all of which are typically associated with in-person webinars. However, due to their high attendance, webinars must be carefully planned to be successful. This is why those planning to host a webinar should take the time to make sure they are following all the necessary steps correctly to ensure the success of the webinar.
To help you organize your webinar, we’ve highlighted the most important steps you need to take below.
Pick a date in advance
The first thing to do when planning a webinar or series of webinars is to check the holiday and events calendar in advance. Remember that you will be inviting multiple people with busy schedules, so give them advance notice so they have time for your webinar. For example, the week leading up to the Christmas holiday can be very busy as people try to pack up all their loose ends before the holiday. By carefully considering the dates you choose, you can ensure maximum attendance.
Make sure you come at the right time
Consider time zone differences; if you’re on the West Coast, but also invite attendees from the East Coast (or vice versa), don’t schedule a webinar when attendees are out of the office. Also, don’t plan your webinar too close to the end of the day; this is when your attendees want to sit down and see what they need to do to get home on time. If you’re inviting people from other countries, choose a time that usually works for all attendees (this is rare), or plan to run your webinar multiple times to accommodate different time zones.
Choose your webinar tool
Most online meeting tools have a webinar option, just choose the plan that matches the number of attendees you wish to invite. Try out the different tools available and choose the one with the features and functionality that best suits your needs. Depending on the type of webinar you host, you may need to easily switch between speakers or record the webinar for online distribution. Explore all the features of the different tools and you are sure to find the perfect software for your occasion. Once you’ve chosen a tool, make sure your provider is willing to provide you with training so you can get the most out of your webinars.
Practice hosting a webinar
As the host, you should ensure that the webinar runs smoothly. There’s no reason not to know how to switch between speakers, fill out a poll, or record a webinar. After training with the vendor, invite a few colleagues to help you test the tool several times. Also make sure all your presenters are familiar with webinar tools.
Create an agenda and invites
Before inviting your audience, organize your webinar carefully. Consider how long your webinar will last and the points you want to cover in the order of discussion. Also schedule a question-and-answer session, as your participants may ask some questions at the end of your presentation. Then describe the agenda on the invitation. This is the easiest way for your attendees to know if your webinar is relevant to them. The invitation should also include a link for your attendees to connect to the webinar, as well as a call-in number in case they prefer to listen over the phone.
Invite your audience
Think carefully about what you want to present and choose your audience accordingly. Track your responses so you know who will be attending your webinar. Keeping a close eye on your attendee list will help you plan your follow-up ahead of time.
Plan your presentation
Remember, the best presentations for online meetings are highly visual and engaging. For example, if you’re using PowerPoint, don’t just fill your slides with text. Include images relevant to what you’re showing. You can also use videos and, if applicable, even online games to bring your presentations to life. Some webinar planners will even send materials to participants’ offices prior to the meeting. Learn to think creatively and your webinar will come to life.
Record your webinar
By providing a recording of the webinar, those who want to replay the discussion or those who cannot listen can hear what they have to say in their own time. If you link the webinar to an online marketing campaign, you can use the audio recordings in every email you send to reinforce your message.
Just like online meetings, it is important to attend webinars. Remind your attendees of what was discussed and conduct polls to gather their views on how the webinar is going. If you are planning another webinar that your audience may be interested in, please let them know when invitations are available.
Check your review
Always check any feedback you receive on webinars. Here’s how to improve your next one. Please pay special attention to the comments related to the presentation, as they are the heart of the webinar.
How to Organize and Host a Webinar
In an age when event budgets are being cut and broadband Internet access is rising, webinars are becoming increasingly popular. Webinars are web-based seminars, that usually include over 30 participants and are used to conduct presentations, workshops, lectures, and large-scale meetings. Since webinars are held online, they allow companies to save money on travel, catering, and venues, all of which are costs commonly associated with face-to-face seminars. However, due to their large attendance, webinars need careful planning in order to be successful. This is why those planning on hosting a webinar need to take their time to ensure that they properly go through all the necessary steps which will ensure the webinar’s success.
To help you organize your webinar, we’ve highlighted the most important steps that you need to take below.
Choose a Date Far in Advance
The first thing you should do when planning a webinar, or a series of webinars, is to refer to a holiday and events calendar far in advance. Keep in mind that you will be inviting several people with busy schedules, so give them enough notice to make time for your webinar. For example, the week before Christmas break could be extremely busy, as people are trying to tie up all of their loose ends before they go on holiday. By carefully considering your chosen dates, you can ensure maximum attendance.
Make Sure That You Get the Time Right
Consider time zone differences; if you are on the west coast, but are also inviting participants from the east coast (and vice-versa), don’t schedule a webinar for when your participants will be out of the office. Also, don’t schedule your webinar too close to the end of the day — this is when your participants will want to wind down and see what they still have to do to make it home on time. If you’re inviting people from other countries, either choose a time that can generally work for all participants (which is rare), or plan on holding your webinar several times to account for different time zones.
Choose Your Webinar Tool
Most online meeting tools have webinar options, you just have to choose the plan that corresponds to the number of participants you’re expecting to invite. Test the various tools available, and choose the one with the features and functionality that suits you best. Depending on the sort of webinar you will be presenting, you might need to change between speakers easily, or record the webinar for posting online. Research all the features from several different tools, and you are sure to find the perfect software for your occasion. Make sure that once you’ve chosen the tool, that your provider is willing to train you so you can make the most of your webinar.
Practice Running a Webinar
As the host, you will be expected to ensure that the webinar runs smoothly. There are no excuses for not knowing how to switch between speakers, taking a poll or recording the webinar, for example. Invite some colleagues to help you test the tool several times after your training with the provider. Also, make sure that all of your presenters are familiar with the webinar tool.
Develop an Agenda and Invitation
Before inviting your audience, set up your webinar carefully. Think about how long your webinar will last, and the main items that you want to discuss in the order you would like to discuss them. Also plan for a Q&A session, since your attendees will likely have some questions at the end of your presentation. Then, outline the agenda in the invitation. This is the easiest way for your participants to know if your webinar will be relevant to them. The invitation should also include a link that allows your participants to connect to the webinar, as well as a call-in number, in case they’d prefer to listen in by phone.
Invite Your Audience
Think carefully about what you want to present, and choose your audience accordingly. Be sure to keep track of your responses, so you know who will attend your webinar. By closely monitoring your attendee list, you will be able to plan your follow-up ahead.
Plan Your Presentation
Keep in mind that the best online meeting presentations are highly visual and engaging. If you’re using PowerPoint, for example, do not cram slides only with words. Include pictures that are relevant to what you are presenting. You can also use video and even online games, if appropriate, to bring your presentation to life. Some webinar planners even send materials to the participants’ offices ahead of the meeting. Learn to think creatively, and your webinar will come to life.
Record Your Webinar
By making a recording of your webinar available, those who would like to revisit some of the discussion or those who could not make it, are able to listen to what was said in their own time. If you’re linking your webinar to an online marketing campaign, you can use the recording in any e-mails that you send out, reinforcing your message.
As with online meetings, following-up on a webinar is extremely important. Remind your participants of what was discussed, and conduct a survey to gather their thoughts on how the webinar went. If you are planning another webinar that could be of interest to your audience, make sure to let them know when they can expect an invitation.
Review Your Feedback
Always be sure to review any feedback that you have received on your webinars. This is how you can improve your next ones. Pay particular attention to the feedback relating to the presentation, as that makes up the core of the webinar.
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- Synthetic: Tài Chính Kinh Doanh
- #Organize #Host #Webinar