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Brave Search’s New Feature Aims to Provide ‘More Relevant’ Results

The power of the people!

  • Brave Search has announced a new discussion feature that includes posts from forums like Reddit in search results.
  • Brave believes this will make search results more relevant.
  • Experts say it will be a tough balancing act because popular content isn’t always accurate.

Dilok Klaisataporn/EyeEm/Getty Images

Have you ever felt that Google search results were too similar to your ad and not really relevant to your search?

If you’re looking for an alternative to the Google search engine, you’re not alone. Brave Search, the privacy-focused search engine from the makers of Brave Browser, has a new feature called Discussions that adds conversations from online forums to your search results. He said the feature would provide more relevant search results and help filter out noise.

“Brave’s discussion feature is an exciting new way to provide information to users based on needs identified within the search space,” Chris Rodgers, founder and CEO of the SEO optimization company, told Lifewire via email. , Colorado SEO Professionals. “New ideas and approaches are good for competitors and end users alike.”

unwanted mail

Search Engine Optimization (SEO) increases the visibility of online content by making it rank higher in search results. Brave believes that SEO helps content win over search engines, which doesn’t always mean the best results are most relevant to those seeking information.

†[SEO] Results pages on big tech search engines like Google are often full of ads and automated content (or “SEO spam”) from marketers trying to use the system and improve you Ranking websites has become a science and big business. Brave writes, announcing a new position.

The company argues that Discussions will bring real human conversations to the results by entering real conversations (from popular forum sites like Reddit) relevant to the query.

In its announcement, Brave cited a recent viral post titled “Google Search is Dying,” saying that more and more people are turning away from traditional search engines like Google and turning to forums like Reddit to find relevant information.

“Why do people search exclusively on Reddit? The short answer is that Google search results are apparently dying. The long answer is that most of the web has become too fake to be trusted,” Dmitry Breton wrote in the post .

In a detailed analysis of Google’s impending demise, Breton argues that because of Reddit’s poor search interface, people often turn to Google to add the word “reddit” to their searches.

“Brave’s discussion feature is an exciting new way to provide information to users based on needs identified within the search space.”

In an email exchange with Lifewire, Brereton, a software engineer at Gem, said the arrangement works well, but it forces people into one situation or the other. They either get the best Google results, possibly spam articles, or just Reddit results that other legitimate sources might miss.

“With this discussion feature, Brave is trying to give you the best of both worlds, where you can regularly check the web results just in case there’s anything of value, but you can also see discussion forums like Reddit that allow real People share their honest thoughts, Brereton explained.

Popular related

Rodgers shared that to improve results, Google has incorporated machine learning into its organic search algorithms to promote trusted content sources. He explained that in the modern world of SEO, Google will promote content that shows the author of the website is a real expert, the website is legitimate, and the content is up-to-date and accurate.

†[On the other hand]Social media platforms are more popular than authenticity and accuracy,” Rogers said.

Rodgers took a closer look at Brave’s explanation of the Discussions feature, wondering if the new feature only values ​​social voice-based information, which is more about virality than accuracy. If so, he thinks it could lead to discussions that provide information that is as inaccurate as what they previously received through “SEO spam.”

blackboard with web seo

marrio31/Getty Images

“Ultimately, Brave’s ‘discuss’ feature can provide users with another source of information and a way to find answers to important questions, but it’s also important to find reliable sources of information based on poll results,” Rogers said.

Brereton agrees and thinks Brave has a hard time balancing regular web results with discussions. As Brave Search begins to include wider forums, managing the quality of discussion resources will only get more difficult.

“But if they could think of those things, they would definitely improve search results,” Brereton said. “I wouldn’t be surprised if Google released something like that.”

Content

Brave Search’s New Feature Aims to Provide ‘More Relevant’ Results

People power!

Brave Search has announced a new Discussions feature to include posts from forums like Reddit in the search results.
Brave thinks this will make the search results more relevant.
Experts say it’ll be a tough balancing act since popular content isn’t always accurate.
Dilok Klaisataporn / EyeEm / Getty Images

Ever feel Google’s search results are too similar to its ads and not really relevant to your search query?

If you’re looking for an alternative to Google’s search engine, you’re not alone. Brave Search, the privacy-focussed search engine from the makers of the Brave Browser, has a new feature called Discussions that’ll add conversations from online forums to its search results. It argues the feature will fetch more relevant search results and help filter out the noise.

“Brave’s Discussions feature is an interesting new approach to serving information to users based on an identified need within the search space,” Chris Rodgers, founder and CEO of SEO Optimization Agency, Colorado SEO Pros, told Lifewire over email. “New ideas and approaches are good for competition, as well as the end user.”

SEO Spam

Search engine optimization (SEO) increases the visibility of online content by helping it rank higher in the search results. Brave argues that SEO helps content win favors with the search engine, which doesn’t always mean the top results are the most relevant to the people searching for information.

“[SEO] has become such a science—and a big business—that results pages in Big Tech search engines like Google are often cluttered with ads and automated content (or “SEO spam”) from marketers trying to game the system and increase the rank of their sites,” wrote Brave, while announcing the new feature.

The company argued that Discussions will infuse real-human conversations into the results by fetching actual conversations related to the search query, pulled from popular forum sites like Reddit. 

In their announcement, Brave referred to a recent viral post titled “Google Search is dying,” asserting that an increasing number of people are moving away from traditional search engines like Google to using forums like Reddit to search for relevant information.

“Why are people searching Reddit specifically? The short answer is that Google search results are clearly dying. The long answer is that most of the web has become too inauthentic to trust,” wrote Dmitri Brereton in the post.

In his detailed analysis of Google’s impending demise, Brereton argued that thanks to Reddit’s poor search interface, people often resort to using Google by appending the word “reddit” to their search queries.

“Brave’s Discussions feature is an interesting new approach to serving information to users based on an identified need within the search space.”

In an email exchange with Lifewire, Brereton, a software engineer at Gem, said that this arrangement works fine, but it forces people into one or the other kind of a situation. They’ll either get Google’s top results, which are possibly spammy articles, or only Reddit results, which might miss out on other legitimate sources.

“With this discussions feature, Brave is trying to give you the best of both worlds, where you can see regular web results in case there’s something valuable there, but you can also see discussion forums like Reddit where real humans are sharing their honest thoughts,” explained Brereton.

Popularly Relevant

Rodgers shared that in a bid to improve its results, Google has been incorporating machine learning into its algorithm for organic search to promote trusted sources of content. He explained that in the modern SEO world, Google will promote content that shows authors on the website are real experts, the websites are legitimate, and the content is up to date and accurate.

“[On the other hand], social media platforms promote popularity over authenticity and accuracy,” said Rodgers.

Perusing Brave’s explanation of the Discussions feature, Rodgers wondered if the new feature is just placing value on information based on social votes more related to virality than accuracy. If that’s indeed the case, he believes this could lead Discussions to serve information as equally inaccurate as what they previously received via “SEO spam.”

marrio31 / Getty Images

“Ultimately, Brave’s “Discussions” feature may offer users a different source of information and way of finding answers to important questions, but it is also important to be mindful of trusting information sources based on upvotes and number of responses,” asserted Rodgers.

Brereton also agrees and thinks it’ll be tricky for Brave to balance regular web results with Discussions. It’ll only get progressively difficult to manage the quality of discussion sources as Brave Search starts to include a broader range of forums. 

“But if they can figure these things out, it will certainly enhance search results,” believed Brereton. “I wouldn’t be surprised if Google releases something similar.”

#Brave #Searchs #Feature #Aims #Provide #Relevant #Results

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